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Royole Selects Proven Industry Pro, Keith James, as Senior Director of Sales


Company Also Recently Fortified Overall Marketing Efforts with New Team Spearheaded by Trio of Veteran Sales and Marketing Professionals

Fremont, CA, May 30, 2017 – Royole Corporation, a leading innovator and manufacturer of next-generation human-machine interface technologies and products such as advanced flexible displays, flexible sensors, and smart devices, has announced that proven industry pro Keith James has joined the company as senior director of sales and will be leading the company’s sales efforts in North America.


At the same time, Royole announced that it has strengthened its overall marketing department with the addition of veteran sales and marketing specialists Michael Williams, William Strand, and Garrett Rezzonico. These recent additions join a highly-focused team of 1000+ employees including an elite team of engineers, and internationally acclaimed R&B entertainer Akon, who serves as the company’s chief creative officer.


“Keith James is a sales and marketing leader with a proven track record of achieving sales and profit goals as well as increasing market share and launching new products,” stated Bill Liu, Royole Founder and CEO. As Royole continues to drive forward, making major pushes into new markets, Keith is the perfect individual to direct those efforts. We could not have selected a better candidate.”


James comes to Royole after a highly successful 11-year stint at Magellan GPS/MiTAC Digital Corporation. In his last position there, he served as senior director of sales – national accounts.

He had full responsibility for managing, growing, and cultivating current and new customers, within the US and Canadian reseller, e-commerce, and distribution channels. His accounts generated in excess of $200-million of top line revenue annually during peak GPS years.


He had full account management responsibility and has worked with accounts in every class of trade across the US and Canada, including:; Best Buy; QVC, Walmart, and more.


While at Magellan, James consistently achieved top-vendor scorecard ratings with Tier 1 accounts, coordinated successful TV shopping airings, launched new flagship products, and managed B2B relationships.


Immediately prior to Magellan GPS, James was the eastern and central regional sales manager for  

HIP Interactive, Inc., where he worked with both current and new customers in the retail and distribution channels. He has also served as a regional sales director for Sega of America, Inc., and North American sales and marketing manager for the YAP division of Net2Phone, Inc. James began his career at Altec Lansing Technologies, Inc. after graduating from Pennsylvania State University with a Bachelor of Science degree, marketing major.


In addition, Royole has strengthened its overall marketing department with the addition of veteran sales and marketing specialists. The three individuals added to Royole’s marketing team are:

·         Senior Director of Marketing – Michael Williams, who brings nearly 30 years CE experience, including 12 years with Sony Consumer Electronics, and will be responsible for marketing Royole’s award-winning Moon 3D Virtual Mobile Theater in North America and Europe.

·         Senior Product Marketing Manager – William Strand, who will oversee all Royole product development in North America and Europe, including market definition, defining appropriate features for market, future product roadmaps, and much more.

·         Senior Marketing Manager – Garrett Rezzonico, who takes on responsibility for all consumer-facing marketing, from messaging and branding to online and retail support.


“These are savvy, smart, proven individuals in the consumer electronics industry,” Liu said in describing the company’s three marketing professionals. “With their experience and out-of-the-box thinking, I truly believe we are primed for phenomenal growth. Their work will show consumers that the Royole name stands for innovative, imaginative products.”


About Royole Corporation

Royole was founded in Fremont, California, Hong Kong and Shenzhen China by Stanford engineering graduates in 2012, with the mission to improve the way people interact with and perceive their world. Royole creates and manufactures next-generation human-machine interface technologies and products such as advanced flexible displays, flexible sensors, and smart devices. It also provides IP licenses, services, and solutions for a variety of industries associated with displays and flexible electronics applications. In 2014, it introduced the world's thinnest full-color AMOLED flexible display with a thickness of 0.01mm and a bending radius of 1mm. In 2015, Royole began mass production of proprietary flexible sensors and flexible electronic devices, and introduced the world's first foldable 3D virtual mobile theater. In 2016, Royole introduced the world's first curved car dashboard based on flexible electronics at CES in Las Vegas. Royole also announced its 1.1-million-square-feet flexible display mass production campus in Shenzhen, China with a total investment of USD $1.7B to be fully operational by Q4 2017.


Royole has received many global awards for its technology innovations and fast growth, including 2017 Young Global Leaders by World Economic Forum, CES 2017 Innovation Awards by CTA, the Best of CES 2016 by Thomson Reuters, "5 Under 5" 2015 Most Innovative Startups in China by Scientific American, 2016 Annual Tech & Innovation Award by San Francisco Business Times, and 2015 Top 10 Most Innovative Entrepreneurs in US and China by Forbes. Royole is backed by leading venture capitalists and financial firms, including IDG Capital, CITIC Capital, Knights Investment Group, Co-Stone Capital, Alpha Wealth, Shenzhen Capital Group, Warmsun Holding Group, SPD Bank, Qianhai FOF, Resources Investment, Fuho Capital and Green Pine Capital. Royole completed series Pre-D funding in October 2016 with a market valuation of USD $3B, making it one of the world's fastest-growing technology start-ups.